Inside Google’s Twisted Mind

Name of Show: Inside The Mind of Google

Station: CNBC

Actor(s): Google “founders” and employees, Maria Bartiromo

Official Debut Date: December 3, 2009

Blade(s): 5.5

Grade: C

Bottom-line: It’s official: We have been invaded by Google.

Review: Attempting to cushion the viewing quota of documentaries, Google fit somewhat nicely – given the virus-like invasion the company has participated in. While many have fallen in love with and even accepted the redefining of the word “research,” there are many who question Googles’ (and other firms like it) true intentions.

The film explored the reasons why Google, or any search engine firm, would retain millions of search terms from every single user ever typed in and they were unable to come up with a plausible or logical reason. The “founders” of Google admitted to retaining search queries from day one, but why would a start-up company find that necessary? Why retain information on special servers as mundane as research queries?

In addition to that, Google revealed some upcoming technology that seemed between redundant and useless to me. The idea of taking a picture of a logo or sign all to do a search made no sense. How lazy must consumers get that typing in words becomes “too much?” In the disguise of “helping” people with quicker searches, Google wants to push this technology as a positive. It’s bad enough that folks are too detached from communication that they rather limit their thoughts to 140 characters (not words) or less, but now we’re being told to leave words out all together and use pictures. I thought that was considered a “primitive” concept for communication?

This documentary did not make me want to return to Google, but rather it has caused me to question what is the real agenda of this firm. Either way I see it – shit does not look good. 5.5 blades and a C.

blades: ★★★★★½☆☆☆☆

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